Cabify becomes new sponsor of Valencia CF
The brand will sponsor the added time of each match at our stadium, as well as the bibs of the ball boys, among many other initiatives
The Club and its Main Global Partner organise a new international event
Valencia CF and TM Grupo Inmobiliario continue developing their international expansion strategy jointly, this time with a new activation in Berlin, designed to bring the Mediterranean lifestyle of the Club and its Main Global Partner closer to new audiences in Europe.
The event, held last April 21 at Hotel Meliá Berlin, consisted of an exclusive VIP Watch Party Experience organised in collaboration with LALIGA. The initiative brought together Valencia CF fans and current and potential clients of TM Grupo Inmobiliario, an Alicante-based company of reference in the residential, hotel and holiday tourism sector, and specialist in the construction and promotion of homes along the Mediterranean coast and the Caribbean. More than 60 people attended and enjoyed a premium environment combining networking, gastronomy, entertainment and the live broadcast of the match between RCD Mallorca and Valencia CF.
Beyond watching the match, the evening was conceived as a differential experience aimed at generating emotional connections with the Club, integrating elements of hospitality, brand activation and Mediterranean lifestyle. The event made it possible to strengthen the connection between sport, investment and lifestyle, in an exclusive and relaxed atmosphere.
This action is part of the joint plan between Valencia CF and TM Grupo Inmobiliario to strengthen the Club’s international presence, promote new business opportunities and position the Mediterranean as a reference destination both for investment and lifestyle.
On behalf of Valencia CF, Ricardo Arias, Club Legend and Ambassador, attended, while TM Grupo Inmobiliario was represented by its Market Manager, Bjorn Mansson: “We are here with potential clients, agencies and collaborators to experience the Valencia CF match against RCD Mallorca. We are delighted to be here. It is a great opportunity to bring a bit of Spain to Germany”.
Jaime Navarro, LALIGA delegate in Central Europe, stated that it is “a pleasure for LALIGA to accompany Valencia CF and TM. It is always good to support clubs that are willing to go out with their partners to expand the brand of Spain, of LALIGA and of our football at an international level. These types of events outside our borders bring a lot of value”.
With this type of initiative, TM Grupo Inmobiliario and Valencia CF continue consolidating their international strategy, using football as a platform to project across Europe the Mediterranean DNA and this destination as one of the best places in the world for residential tourism to enjoy and live.
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