Free Seat kicks off the season with 99.8% of tickets sold
The data from the first matchday show a great use of this tool
The Free Seat system, available for Valencia CF Season Ticket Holders at Mestalla, has started this season with a great response. On the first matchday, 1,877 Season Ticket Holders who could not attend the match released their seat, which was sold in 99.8% of the cases, allowing thousands of Valencianistas to enjoy the match live.
This data confirms the usefulness of a tool that benefits everyone: the Season Ticket Holders who cannot attend and release their pass while making a profit, and the fans who can access an additional ticket.
Even so, the data also show a margin of opportunity: around 50% of the Season Ticket Holders who did not go to the stadium did not make use of this system, thus losing the chance to release their seat and add benefits to their season ticket.
Free Seat continues to demonstrate its value as a flexible option for Valencia CF Season Ticket Holders at Mestalla. Every matchday allows more fans to enjoy Mestalla, creating an increasingly complete atmosphere in the stadium.
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