On World Environment Day, Valencia CF and PUMA, through the Valencian company Proyectos Extraordinarios, have given the club's 'Football is for the Brave' banner a second life -making it into totebags to be sold in the club's VCF Official Stores.

This canvas was given to Proyectos Extraordinarios, which works with women at risk of social exclusion, and was transformed into the bags. 100% of proceeds will go to social integration and development projects.

The products are delivered with a QR label that takes the user directly to information on the transformation process from canvas to bag, also describing the values of Valencia CF and PUMA.

Proyectos Extraordinarios promotes a sustainable growth model based on 5 sustainable development objectives: Gender equality, decent work opportunities and economic growth, reduction of inequalities, responsible production and consumption, and alliances to achieve objectives.