Brand Finance, an international consultancy, produces the Football 50 report annually, evaluating the strength of more than 5,000 brands. Among these, they highlight the 100 most valuable football club brands.

In addition to brand equity, Brand Finance also determines their relative strength through an integral framework of metrics that evaluate investment in marketing, shareholder equity and business performance.

Among the eight clubs in LaLiga included among the most valuable brand value increase list are Valencia CF, who occupy 34th place in the table with an increase in growth of 22%.

This increase make the club the fourth biggest in LaLiga in terms of brand value increase, ahead of Athletic Club and Real Madrid.