Valencia CF18 July 2023
New PUMA Valencia CF shirts take to the streets of Valencia
The city centre is the venue for a street marketing campaign to launch the HOME and AWAY kits for 2023/24
On Tuesday, July 18th, Valencia city centre awoke to a makeover with a VCF theme. Through a street marketing action carried out the previous night by PUMA and Valencia CF, certain bus stops have given prominence to the brand new HOME and AWAY kits that the team will wear in the 2023/24 campaign.
The bus stops recreate Mestalla, with images of the interior, exterior and roof of the stadium , as well as seats similar to those used at the historic ground where the club host their home games.
The campaign shows off all the details of the HOME and AWAY kits from PUMA, which are also on display inside the advertising boards.
The themed bus stops have their own lighting at night to give a greater sensation of realism, imitate the experience of watching a game inside the stadium and become an attraction for those visiting Valencia.
Discover all the details of our HOME and AWAY shirts, which are already available on the Valencia CF online store (https://www.valenciacf.com/es/shop/home) and in the VCF Official Stores (Megastore Ayuntamiento and Mestalla), as well as in all PUMA stores, sports shops and on puma.com.
CLICK HERE TO BUY THE NEW VALENCIA CF HOME KIT
CLICK HERE TO BUY THE NEW VALENCIA CF AWAY KIT
Copyright 2013-2025 Valencia CF. The use of the editorial content of the article is permitted as long as the source gets the credit and contains the following link: www.valenciacf.com. Photographs by Lázaro de la Peña, reuse is not permitted.
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