KrisShop was a protagonist at Mestalla on New Year's Eve. After debuting as a partner to Valencia CF on December 22nd, it was present in the LaLiga Matchday 19 game against RCD Espanyol.

This new relationship between Valencia CF and KrisShop allows the club to continue to strengthen its international presence and bring the store closer to fans and customers around the world.

KrisShop is an omnichannel store with a collection of products and content for consumers. It started out as Singapore Airlines' inflight duty-free shop, and has since evolved beyond the inflight catalogue with a flagship e-commerce and lifestyle portal, following a joint venture between Singapore Airlines, SATS, and retailer 3Sixty (formerly DFASS Group) in November 2018.

KrisShop is committed to delivering seamless experiences with unmatched quality and value.

With a carefully selected repertoire of local and global brands, KrisShop offers a wide selection of products from around the world, displayed in concept stores that speak to consumers' beliefs and passion points.

Wherever they are in the world, consumers can shop on board or online at KrisShop and have their purchases delivered to their homes or on board their flight on Singapore Airlines or Scoot. Passengers can also enjoy duty-free pricing when purchasing on board or before flying.