Valencia CF visit LaLiga offices in Singapore

A delegation from Valencia CF recently went to Singapore to hold different meetings related to the club's project.

Part of the group, led by president Layhoon Chan, the executive director, Kim Koh, first team coach, Gennaro Gattuso, technical director, Miguel Ángel Corona, and corporate director and club spokesperson, Javier Solís, visited LaLiga's office in the country. There they met with Iván Codina, director of LaLiga for Southeast Asia. LaLiga has an office in Singapore that has supported the Southeast Asian region since 2017, with the aim of managing and coordinating institutional relations, commercial and sponsorship agreements, relations with LaLiga broadcasters, sports projects and being able to bring the competition closer to LaLiga fans around the world.

The meeting was intended to continue moving forward with the work carried out so far in Southeast Asia and to lay the foundations to carry on with the international projection of the club in the region.

Ms. Chan commented: "We wanted to meet with Iván Codina, director of LaLiga for Southeast Asia, and Gorka Herrero, commercial manager of LaLiga in Singapore, to jointly move forward with the plans and projects that are being carried out from the LaLiga offices here. International expansion is one of Valencia CF's strategic priorities."

Mr. Codina added that: “Valencia CF are one of the most recognised LaLiga clubs in this region. The fact that the majority shareholder is from Singapore is of course important, but the success of the club's academies and youth system is also a contributing factor to their appeal. We are very pleased to continue working together to bring the club even closer to fans in the region."

Mr. Solís highlighted how important Southeast Asia is for Valencia CF.

 "Singapore, like all of Southeast Asia, is a very interesting territory in the international projection of Valencia CF and LaLiga. The indicators of interest are very strong and attractive in this part of the world, so our industry must work intelligently on our positioning. There is a great following for Spanish football and the club are working conscientiously with a strategy to penetrate this type of market that involves various departments."