Valencia CF become first LaLiga team to leverage Augmented Reality for fan activation & engagement

Valencia CF have reached a two-year partnership agreement with Imagine AR Inc, an Augmented Reality Company that enables sports teams, businesses and enterprises to instantly create their own AR mobile campaigns. This historic agreement makes Valencia CF the first LaLiga team to incorporate Augmented Reality for fan activation and engagement. 

Valencia CF President Anil Murthy stated: “With this unique season being played so far behind closed doors and without our fans, ImagineAR will allow us to keep a strong personal connection with them, thanks to their amazing mobile augmented reality. The resulting immersive experiences will create fun, energy and excitement that can be shared with other fans on all social media platforms.  We are happy to be the first LaLiga team to integrate ImagineAR into our digital communications platform”.

Valencia CF Chief Digital Innovation Officer Franco Segarra stated “Over the last three years, Valencia CF has been working extensively on digital innovation to get closer to our fans and introduce unique experiences to the world of football. The recent launch of our “VCF Innovation Hub” demonstrates our commitment to adapting the newest and best of breed technologies to make our club stronger. We are excited to bring ImagineAR into our Hub as our Augmented Reality partner over the next 2 years and I look forward to delivering incredible fan engagement with them”.

As part of the Agreement, ImagineAR will provide Valencia CF with with the IOS and Android SDK that fully integrates into their Mobile app. The ImagineAR SDK will provide Valencia CF with a back-office reporting tool for the club to generate valuable marketing intelligence and insights.

Valencia CF is the first LaLiga club to partner with ImagineAR. Alen Paul Silverrstieen, CEO of the company, stated “We are truly honored to be working with the legendary Valencia Club de Fútbol by delivering unmatched AR experiences to their massive global fan base.  Their VCF Innovation HUB positions Valencia CF as an international technology hub and we are very proud to be part of this great initiative by playing a critical role in connecting their players and fans in a historic period of time that forces them to be apart.  The connections and immersive experiences made through the ImagineAR platform will be groundbreaking, making us very optimistic that this partnership will grow enormously in the next two years.”

Silverrstieen added “Valencia CF is not only our first LaLiga partner, they are also our first professional sports team partner outside of the United States and opens the door to further global expansion at the highest level of sports. Our shareholders can take great pride in this achievement.”