Learn about this Marketing action focused on consolidating the club's positioning and interaction with new audiences, who will have direct access with their smartphone to purchase tickets for matches, the Mestalla Forever Tour, the VCF Official Store and even becoming a Socio VCF.
Starting this Friday, Valencia CF will give a special welcome to the more than 8 million people who, according to AENA data, arrive each year by plane at the Valencia-Manises International Airport, located a few kilometres outside the city itself.
Valencia CF have decorated the entry and exit door of the airport arrivals terminal with the club crest and the image of Mestalla, a branding action focused on consolidating the positioning of the club and interaction with new audiences -especially those coming from outside Spain.
The themed doors have a QR code. Scanning the code gives direct access to ticket purchase, the online store and more besides, making options to enjoy Valencia CF available immediately upon arrival.
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