"For all those who took us to Mestalla for the first time. For all those who will not be able to experience the centenary of Mestalla," is the motto for the 100-year anniversary season for Valencia CF's stadium.

The spirit of homage is present in the spot for the 2022/23 season ticket campaign, 'Chapter 1: 𝐔𝐍𝐀 𝐕𝐈𝐃𝐀 𝐄𝐍 𝐌𝐄𝐒𝐓𝐀𝐋𝐋𝐀'. In collaboration with the Heritage and Museum Department of the VCF Foundation, VCF MEDIA included several details referencing the history of Valencia CF and Mestalla.

On the table of the protagonist of the spot lies a photo album, in which you can see the legendary forward line.

In one of the drawers there are match programs for games that Valencia CF have played at Mestalla.

In another of the shots you can see a traditional Valencia CF pennant, and one of the bow ties that are given to the brass bands that play at Mestalla.

When the protagonist of the spot opens his chest of drawers, Valencia CF shirts and boots from past seasons are on display.

In the final scene there are classic scarves and an embroidered club badge. In addition, in the background you can see the poster for the first game that was played in Mestalla in 1923.