Valencia CF and Digital Menta have reached an agreement for the Spanish marketing agency and consultancy to become the club's ‘Digital Marketing Partner’.

Digital Menta was founded in 2016 by Daniel Quiles and Gerard Hoogeveen, its main objective being to create a digital ecosystem in which to build new adapted spaces at the forefront of technology. Since its creation, it has carried out more than 250 projects at a national and international level and currently has more than 75 members of staff at its headquarters in Valencia, Madrid and Barcelona.

The objective of Digital Menta is to activate the DNA of companies by helping them define a digital strategy that helps them be more competitive, improving their digitisation process.

The collaboration between Valencia CF and Digital Menta will see the consulting firm collaborate in the club's digital strategy, supporting actions related to the club's digitisation.